The Arbor Day Foundation has done a lot of good over the last half-century, having planted nearly 500 million trees among 50 countries over the last half century. But it had a big challenge on its hands. The organization needed to "attract new audiences through new tactics, new platforms, new communication modes that bring them under the tent," explained Dan Lambe, the foundation's CEO.
4A's Sustainability Summit: Creating an Effective Agency-Client Partnership
