7 Things Making Digital Publishing Better Now - SAY Daily

Welcome SAY Daily our newest MediaBizBloggerThis is it the golden moment when digital media can really come into its own To create a new standard in quality digital publishing we need to recognize it as an entirely new medium and rethink the relationship between content editorial design and user experience Sometimes that means borrowing from and improving on trusted old standards At other times it means pushing into new frontiers In the SAY Media Lab here39s how we39re seeing this start to happen1 Web typography no longer sucks The rapid adoption of new standards and technologies as well as the launch of services such as Typekit or even Google39s free alternative Web Fonts has essentially fixed the Web39s typography problem and is ushering in a renaissance of editorial design 2There is no mobile WebThe separation of desktop and mobile devices is quickly becoming moot We use our phones to browse the Web from the couch and we work from our laptops while sitting in the park There39s only one Web Your publication needs to exist everywhere it does3 App or website Easy decision We have a simple rule if it can be done on the Web build it for the Web if it can39t build an app4 Consider social everywhere This doesn39t mean putting even more social sharing buttons everywhere they39ll fit Instead consider social interactions based on context An image could use an popup Pinterest button selecting a paragraph could prompt the user to share it on Facebook or Twitter Posts could evolve over time with reader contributions that go beyond comments see xoJane39s real belly project 5 Design matters now more than ever We39ve become lazy The bar was set low and few have ever tried to raise it Worst of all success has rarely been linked to great design Yet readers are clamoring for beautiful editorial experiences We39re starting to see editorial design crawl its way into digital publishingamp8212let39s celebrate it 6 Start planning for next year39s resolutions The new iPad and iPhone 4 are only the first wave of devices that will redefine our expectations of what a screen should look like and what it can show New resolutions that match or even surpass print mean a vastly improved reading experience if your media can keep up7 Be data driven and then ignore the data sometimes Select a few key metrics that will define whether or not an experience is a success and then measure measure measure Build iteration as part of your spec You won39t get everything right the first time around but trust your instincts Behavior changes sometimes take time A learning curve is okayFor more insights from SAY Media visit saydailycomSAY Media is a digital publishing company that creates amazing media brands Through its technology platform and media services SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style Living Food and Tech For more information visit wwwsaymediacomRead all SAY Media39s MediaBizBloggers commentaries at SAY DailyCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

7 Things Making Digital Publishing Better Now - SAY Daily

Publish date

Channel

Archived in

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

7 Things Making Digital Publishing Better Now - SAY Daily

Enjoying This Commentary? There's More to Love

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership