Feeding the Human Spirit: How Kroger Precision Marketing Powered by 84.51° is Navigating Data, AI, and Humanity in Retail Media (Video)

From the very start of the conversation Foster emphasizes that for KPM the highest priority is not simply amp8220getting data rightamp8221 but using it to deliver meaningful emotionally resonant experiences for customers In her words amp8220the purpose of marketing is emotional connections assuring that marketing disrupts the customer experience in a way that adds value to themamp8221 This viewpoint signals that the advanced technologies at KPM including its new cleanroom capabilities and selfserve platform are never ends in themselves but tools to better serve the human on the other side of the screenData ampamp AI Meet HumanityFoster explains how the role of data science is evolving from amp8220what happenedamp8221 to amp8220what happens next and how do we create value for the customeramp8221 With an ecosystem anchored in Krogeramp8217s massive firstparty data KPM has long been trusted by brands to help turn insights into actionable media programs Now with clean rooms AI and insights the company is empowering its media partners to safely combine their own data with Krogeramp8217s enabling richer bespoke campaigns while preserving customer privacyFor marketers seeking optimization Foster highlights amp8220We treat data science cleanroom tech retail media data as part of the tool kit of our media partnersamp8221 Whether measuring incremental lift segmenting audiences or building predictive models KPM is showing how media optimization in retail is increasingly driven by analytics as much as creative The interview dives deeper into how this is opening new doors for both large advertisers and fastergrowing midsized brandsUnlocking the MidMarketOne of the standout announcements in the discussion is the launch of a selfserve platform tailored for midsized brands Foster explains that KPM recognized the need to democratize access to retail media and insight so that even brands without large media budgets can tap into Krogeramp8217s data rich environment She says the platform is designed to bring amp8220brand clarityamp8221 and agility allowing smaller advertisers to engage consumers via precision media with the same underlying intelligence used by larger playersInsightDriven StorytellingAnother major topic is the introduction of the new amp8220Agent Mondayamp8221 feature into KPMamp8217s analytics platform Stratum Foster describes Agent Monday as a weekly consumerinsights briefing that distills shifting shopper behaviors cultural signals and trendspotting into bitesized guidance for brands and media teams Itamp8217s not just raw analytics itamp8217s framing the human story behind the numbers As Foster notes amp8220Weamp8217re giving marketers a perspective on how customers are evolving so messaging stays relevant and respectful of their livesamp8221HumanFirst MarketingAcross the conversation Foster returns to the theme of relevance and respect She emphasizes that every message should be amp8220recognizing and valuing every customer as relevant to usamp8221 That means no more onesizefitsall campaigns and no more irrelevant noise When asked how KPM ensures emotional connection she replies amp8220At the heart we view media as a conversation not an interruption Marketing that disruptsamp173amp173 the customer experience needs to add value to them not merely be seen by themamp8221Why You Should WatchIf youamp8217re a marketer brand leader or media strategist curious about the future of retail media this interview is a mustwatch Youamp8217ll hear how Kroger Precision Marketing isTranslating Krogeramp8217s firstparty data and cleanroom tools into measurable media advantageRolling out new platforms that open retail media to midsize brandsEmbedding weekly insight tools like Agent Monday to keep creative and optimization tied to human behaviorAnchoring it all in a humancentered philosophy of amp8220Feeding the Human Spiritamp8221Fosteramp8217s reflections make it clear that the future of retail media is not just algorithmic Itamp8217s human Itamp8217s emotional Itamp8217s grounded in relevance Her mantra looms large amp8220Recognizing and valuing every message as relevant to customersamp8221 If youamp8217re ready to learn how data AI and human insight come together at KPM donamp8217t miss this conversationWatch the full interview now and discover how one of retailamp8217s leading insight partners is reshaping loyalty marketing retail media and brand storytelling in the age of datadriven humanity

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Feeding the Human Spirit: How Kroger Precision Marketing Powered by 84.51° is Navigating Data, AI, and Humanity in Retail Media (Video)

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