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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Maryann Teller December 10, 2007

75% of DVR Playback Within Same Day

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On a total program basis, at least 75 percent of primetime playback among adults occurs within the same day, depending on the age group. After three days, that number grows to at least 95 percent. These percentages increase when we look the playback of commercials only.

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Maryann Teller

Maryann has been part of the Myers team for over 25 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration. read more

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