It is hard to wrap your head around the myriad events associated with Advertising Week. This year the excitement ratcheted up for all things technology, specifically augmented reality, virtual reality, artificial intelligence and especially audio communication. All these efforts are currently impacting and will continue to impact the media industry, placing strains on traditional business models and enabling new cutting-edge companies. But a simple overview of all these technological bells and whistles belies some crucial brand and media oriented trends on consumer behavior. Here are some takeaways:
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