Kat Gordon, Founder + CEO of 3% Movement, knew long before her company’s inception that gender equality was lacking in the advertising industry. “It was more than 15 years ago," she recalls. "The agency I was working for pitched the Saab account. On a team of 17, only one was a woman. We didn’t win the account.” Gordon, who will be inducted into the Hall of Diversity at the annual Advancing Diversity Honors on January 9 at CES, founded The 3% Movement in 2012 in response to the fact that only 3% of Creative Directors were women. She set out to increase that number to 50%. A re-created study from 2012-2014 saw an increase of women in creative leadership, from 3% to 11.5%. The latest numbers from a 2016 study conducted by 3% at 31 agencies found that today 29% of Creative Directors are women.
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