Andy Stevens, Senior Vice President of Research and Insights for Clear Channel Outdoor Americas, spent most of his career in digital advertising. Although he started primarily selling pop-up ads, he saw digital becoming a major force in the industry. "I loved it because digital gives you a huge amount of granular audience data," he says. "You can verify who has seen your ads."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.