As "Rogue One" Arrives, Screenvision Ramps Up Advertiser Engagement

By applying thought leadership and a creative lens to its marketing communications Screenvision Media is looking to ignite the passion of the advertising community itself to more deeply commit to the medium and the content next yearMary Ellen Holdenamp160 What prompted Screenvision Media to increase its messaging to advertisersJohn McCauleyamp160 A confluence of factors contributed to our thinking as we are seeing that as television ratings continue to decline the cinema advertising experience has become a more attractive option for advertisers Screenvision Media creates great delivery for premium video we no longer compete within cinema alone With so much audience fragmentation across TV and other advertising channels cinema39s steady largescale audience delivery of moviegoers and the immersive captive experience of the 40foot screen are becoming increasingly more important within media plans This shift has led us to engage with the media community differently to reinforce our ability to create impact like no other Our message is upbeat as box offices are up and we plan to harness this success and excitementMary Ellen Box office buzz generates brand interest in the big screen How do you share this with the ad tradeJohn We have a very successful screening program where we invite brands and agencies to come to the movies for larger releases This firsthand moviegoing experience adds an additional layer of insight and perspective to the movies and big screen opportunitiesamp160We feel very strongly that sharing our passion and keeping the heat on the movies enables our clients to feel more informed about the contentamp160This translates to more engagement and hopefully a greater willingness to showcase their ads within our Front ampamp Center PreshowMary Ellenamp160 How are you expanding this insider focusJohnamp160 As our screening program proves members of the advertising community love the movies and are also moviegoers And like all movie enthusiasts they thrive on exclusive and inside access At Screenvision Mediaamp160we have a culture that values creativity collaborationamp160and a passion for the distinct magic of the moviegoing experience amp160and the movies amp160that is unrivaled in its impact and engagementamp160 We decided it was time to dial this up with our valued friends in the advertising communityMary Ellenamp160 Can you provide an example of insider insightJohnamp160 We are fortunate to have a very talented creative director Matt Arden and an inhouse movie expert within our marketing group Erin Pullman spearheading our movie insider insights initiativeamp160 For example our most recent movie perspective is a mashup featuring the highly anticipated Rogue One A Star Wars Story compared with Suicide Squadamp160amp160We proactively reach out to clients with this type of clever industryleading innovation to showcase how engaging movie promotion and advertising can beMary Ellen amp160Are you launching any other new marketing initiatives to further establish Screenvision Media as a cinema expertJohn This month we are launching The 120 a video summary that highlights the next couple of months at the box office coupled with some inside scoop as well as what is hot now like Rogue One A Star Wars Story opening this weekend Rogue One star Felicity Jones is pictured at topamp160We are excited to share this content with our movieloving friends at brands and agenciesMary Ellenamp160 To close out the year is there a final message that you39d like put out thereJohn While cinema has made plenty of progress there are still many advertisers who think of cinema advertising as a specialty medium It39s important to remember that cinema advertising is in many ways as fluid as TV and digital and can be turned around very quickly For example if your NFL ads aren39t working think cinema as we can deliver impact to a captive audience in short order My parting message would be to continue to be receptive and view cinema advertising as a central part of your media mix as it will create impact like no otherClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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As "Rogue One" Arrives, Screenvision Ramps Up Advertiser Engagement

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Mary Ellen Holden

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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As "Rogue One" Arrives, Screenvision Ramps Up Advertiser Engagement

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