As the curtain drops on 2016, marking another strong year of growth for cinema advertising, John McCauley, Chief Strategic Development Officer of Screenvision Media, will continue to encourage the advertising community to rethink the inclusion of cinema within their media mix. Just as Rogue One: A Star Wars Story finds new ways to excitingly expand on George Lucas' enduring Star Wars franchise, in 2017 cinema advertising will further broaden from a standalone, specialty, brick and mortar experience to an immersive, scalable, premium video offering.
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