Upfront season seems to start earlier and earlier every year, and with the continuing expansion of the NewFronts, last longer and longer. A little over two years ago, Catherine Sullivan, the then-new President of U.S. Investment at Omnicom Media Group (OMG), took a look at her and her colleagues' calendars, crammed with events from mid-March through mid-May, and wondered how they were supposed to do their jobs during this time period.
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