As students return to campus this fall, the advertising industry is trying to develop, attract and ultimately recruit a more diverse workforce by investing in HBCUs through donations and connections. These new efforts join longstanding advertising internship programs like MAIP that have tried to build a more diverse pipeline to help students of color transition from college to career. However, laudable though these efforts might be, their collective emphasis on the importance of a college degree overlooks how higher education has perpetuated a myth of meritocracy that has simultaneously cloaked white privilege while also providing a socially acceptable mechanism for the upper class to hoard and maintain power in advertising, corporate America and beyond.
Cutting Class: How College Degree Requirements Hinder Diversity
![Cutting Class: How College Degree Requirements Hinder Diversity](/media/articles/ronni-kurtz-e17b7HW89vc-unsplash.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)