Hispanic spending is projected to grow 85% over the next 10 years and reach $1.7 trillion by 2020, which makes this market segment one of the most important consumer targets for advertisers. But how can marketers meaningfully connect with Hispanic consumers? MAGNA and Univision have just released the results of a seminal research study titled "Marketing to the Hispanic Mindset" that measures the impact of contextual targeting (topic, language and culture) in digital video ad experiences.
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