Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 90% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 85% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 64 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit;corporate.univision.com.
At first glance, one might assume Univision’s latest telenovela from Televisa, Doña Flor y Sus Dos Maridos (Doña Flor and Her Two Husbands), is a dark melodrama about a scandalous love triangle. However, the new romantic supernatural comedy inspired by the Brazilian novel by Jorge Amado is much more of a standout than a done-to-death, fidelity centered drama. Doña Flor tells the story of a beautiful aspiring dancer, Flor, who falls for a handsome and charming swindler, Valentín. The two relocate to Mexico City so Flor can pursue her dance career, but after a year together, Flor loses Valentín to a fatal health complication and she finds comfort and newfound love in her lifelong friend Teodoro. But Valentín is far from done with Flor; he returns from the great beyond as a sexy ghost to continue his romantic antics with the love of his life.
One of the biggest players in Hispanic media is turning up the volume on its audio with fresh branding and a realignment of some of its best assets. Univision Communications is relaunching its audio assets as the Uforia Audio Network, named for its Uforia Musica app. The new branding will play out on all of the company’s 58 local radio stations, 89 affiliates, digital audio, podcasts and live music events.
The business imperative of understanding and embracing a shifting U.S. population and the growth of multicultural consumer spending is not debated. However, the optimum strategy for marketing to this audience remains unsettled. Generations of executives for Univision, Telemundo and other Hispanic-targeted media have made the compelling case for inclusion of their audiences in media plans. Yet thousands of local, regional and national marketers and their agencies continue to believe that Spanish-speaking audiences can be effectively reached through Anglo media. It's ironic that the growing movement toward greater diversity and inclusion in a company's workforce is not being given equal priority and attention in media budget allocations.
