When you hear "live television" what's the first thing that comes to mind? Some readers will think of the news. Others will point to the big award shows. Then, of course, there are the fans of live events like a reality competition's finale or the televised musicals that began popping up on network schedules a few years ago. If you are the agency or marketing decision-maker for a brand, live sports programming is probably the category at the very top of the short list for placing spots.
After 20 years of marketing management in both the U.S. and Latin American markets, Marissa Solis is, to aptly hijack the title of Univision's recent conference, "Leading the Change" at PepsiCo. The annual thought leadership conference brings together top marketers and advertisers for a variety of case studies and research presentations to best explain and communicate the power of the U.S. Hispanic consumer. Along with many of her fellow keynote speakers, Solis (pictured above) is emblematic of the kind of brand marketer Univision hopes to inspire more of: a practical business manager who evangelizes marketing programs specifically created for the Hispanic community.
For the 11th season of hit reality show Nuestra Belleza Latina, Univision is living up to the series’ new tagline, “No Excuses, No Sizes, No Limits” and embracing a more diverse cast and fresh digital extensions. As Univision commits to grow what is already one of its biggest successes, the network is responding to cultural shifts and data.