Univision Communications Inc. during Upfront Week once again proved how much it focuses on all audience experiences with an interactive Upfront event (see video below), inventively immersing guests in activities and displays tied to its programming and inviting everyone to “Eat. Drink. Explore.” “Last year we decided to shake things up with the Upfront format” said Steve Mandala (pictured above), President of Advertising Sales and Marketing for UCI. “We got such a positive response, we decided to take the same approach this year.”
At first glance, one might assume Univision’s latest telenovela from Televisa, Doña Flor y Sus Dos Maridos (Doña Flor and Her Two Husbands), is a dark melodrama about a scandalous love triangle. However, the new romantic supernatural comedy inspired by the Brazilian novel by Jorge Amado is much more of a standout than a done-to-death, fidelity centered drama. Doña Flor tells the story of a beautiful aspiring dancer, Flor, who falls for a handsome and charming swindler, Valentín. The two relocate to Mexico City so Flor can pursue her dance career, but after a year together, Flor loses Valentín to a fatal health complication and she finds comfort and newfound love in her lifelong friend Teodoro. But Valentín is far from done with Flor; he returns from the great beyond as a sexy ghost to continue his romantic antics with the love of his life.
One of the biggest players in Hispanic media is turning up the volume on its audio with fresh branding and a realignment of some of its best assets. Univision Communications is relaunching its audio assets as the Uforia Audio Network, named for its Uforia Musica app. The new branding will play out on all of the company’s 58 local radio stations, 89 affiliates, digital audio, podcasts and live music events.