During the GABBCON (Global Audience Based Buying Conference) conference held in New York this past week, I had the chance to meet with David Cohen, President North America at MAGNA. In his keynote he warned that agencies need to adapt to the future. They are in the intelligence business and need to invest in innovation in order to navigate what is a complex world. "Consumers are moving faster than brands and agencies, and this is unprecedented," he warned. "Our ecosystem faces challenges driven by technology change and exponential growth that is driving media consumption change."
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