Meredith's “Year of Doing”: BrandFront News & Views

Venue amp160Cedar Lake NYC located at 547 W 26th St a halfblock from the popular High Line overhead walkwayamp160 A popular space for Digital Content NewFronts this was where Crackle made its first public appeal to advertisers as a smart TVTVconnected devicedistributed service four years ago Rustic brick walls on three sides vivid colors and a bright atmosphere engaged attendees off the bat along with a large videowall behind the stage and murals on either side quotAchieve Dailyquot spelled out on the left quotDream Bigquot on the rightamp160 Building blocks with logos and snapshots of various Meredith magazines were stacked on both sides amp160Visitors had a choice of how to get their breakfast in front of the room go to waiters passing around various appetizers or stop at tables amp160Grade 4 Jacks for the venue 35 Jacks for the breakfast optionsPresentation amp160Full of inspiration motivation and content variety pushing 2018 as quotThe Year of Doingquot as presented by Jon Werther pictured above President of Meredith National Media Group amp160quotThroughout the year combo printonlinesocial media opportunities often pairing two magazines of like or closelyrelated subject matter will empower consumers especially Millennials to be more proactive and decisive in their livesquot he revealedamp160 amp8220Together we can spark imaginations and record daily victoriesquotamp160 The opportunities will be arranged under three categories Form Good Habits from eating to fitness Start Something New general lifestyle ideas and Feel Your Passion transform habits or your living environment amp160Personalities from various magazines including Martha Stewart pictured at top and Shape contributorThe Biggest Loser trainer Jen Widerstrom joined various magazine editorial directors on stage to elaborate on several opportunities amp160More than 100 original video series and online applications will supplement original magazine stories and features on a regular basis throughout 2018Meredith hinted last fall that they would expand distribution of their online apps and videos to smart TV sets and TVconnected devices earlier this year amp160That didn39t happen amp160The smart TVdevice route remains an option under consideration according to Meredith Video Senior Vice President Melinda Lee amp160Creating original apps and video exclusively for smart TV setsdevices is also under review amp160quotWe39re open to creating and distributing content through these platformsquot Lee reflected minutes after the presentation concluded amp160quotWe want to make sure the approach makes sense with how our consumers engage with our contentquot amp160In particular among Millennial womenamp160 Grade 45 JacksNews amp160The company39s TV outreach launched last year with Dinner Spinner a weekly halfhour series for The CW39s One Magnificent Morning Saturday block continues in two directions amp160FitCity produced in association with Shape magazine will have trainer Rebecca Kennedy and friends scour the nation in search of buzzworthy gyms exercise routines and healthyorganic food eateries amp160The series will kickstart next year on a channel to be announced later amp160The other direction already underway is tiein segments on daily syndicated programming amp160Widerstrom is a regular contributor on Daily Blast Live which launched earlier this month on Tegnaowned TV stations across the country while Celebrity Page the entertainment newspop culture series from Trifecta will introduce a regular Celebrity AllStars branded feature that will be replicated in print and digital and on Facebook Live amp160Lethal Weapon costar Hilarie Burton and Dorinda Medley of The Real Housewives of New York City engaged in a backstage cookoff during the presentation then treated the audience to their cuisine as they exited the place amp160Dinner Spinner wrapped its CW run this summer and Meredith is discussing other series proposals with Magnificent Morning supplier Litton Entertainment amp160Grade 3 JacksPictured above left to rightamp160 Liz Vaccariello Content Chief Meredith Parents Network Michael Brownstein Executive Vice President and Chief Revenue Officer Marc Rothschild Senior Vice President Meredith Digital Alysia Borsa Executive Vice President Chief Data and Insights Officer Grace Bastidas Content Chief Parents Latina Jon Werther President Meredith National Media Group Elizabeth Goodman Content Chief Shape Stephen Orr Content Chief Better Homes and Gardens Jennifer Darling Content Chief Allrecipes Stan Pavlovsky President Meredith Digital andamp160 Jessie Price Content Chief EatingWellHosts amp160Solid delivery from Werther and his magazine editorial crew amp160The great surprise was Widerstrom pictured below center with Werther at left and Elizabeth Goodman of Shape one of the most engaging and appealing people to show up at an event of this kind in a long while amp160She takes in the crowd commands attention without a commanding tone and dishes off wonderful oneliners such as quotConnection fosters trust and once you have trust I can take you anywherequot amp160Believe it she can amp160Grade 3 Jacks for the group 45 for WiderstromStar Time amp160Besides Martha Stewart Meredith welcomed Hilaria Baldwin Alec39s wife for a wideranging interview covering parenting skills her social media outreach and attending the Emmy Awards with her Emmywinning husband for his Saturday Night Live appearances amp160Grade 3 JacksCuisine amp160Plenty to chow down including avocado toast in three varieties and watermelonstrawberries on sticks amp160Good juice and icedhot tea bar Best eats mini cinnamon buns with kicker frosting and filling and bagel bites with cream cheesesalmon filling amp160Worst eats The absence of those country ham biscuits and chicken tidbits on mapleflavored waffles from last year amp160They really hit the spot amp160Bring them back next September Note Food ratings do not impact the overall Jacks score amp160Grade 3 JacksData Insight amp160Half of the company39s online users visit a store within 24 hours amp160Grade 4 JacksInnovative Opportunity amp160Plant Your Plate a campaign involving food education and gardening connecting Eating Well and Better Homes ampamp Gardens magazines amp160Editorial with that heading will appear in both publications and their respective Web destinations each month amp160Grade 4 JacksOverall Grade amp1604 Jacks The presentation expanded the multiplatformmultiangle content approach launched last fallamp160 One of the best visuallyminded showcases offered this year thanks to the deft mix of personal appeals videos and graphicsA quick reminder of our Jacks ratingsamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211Fair 1 Jack amp8211 Poor 0 Jacks Don39t go therePhotos Monica Shipper Getty Images Courtesy of Meredith CorporationClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Meredith's “Year of Doing”: BrandFront News & Views

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Simon Applebaum

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