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Behind the Scenes in Hollywood logo
Behind the Scenes in Hollywood logo

Miley Cyrus, Keith Urban, John Legend and the Rise of Guerrilla TV

Miley Cyrus, Keith Urban, John Legend and the Rise of Guerrilla TV

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Steve Gidlow and Ed Martin photo

Steve Gidlow and Ed Martin

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Behind the Scenes in Hollywood
10

As the new normal of self-quarantine and physical distancing sets in amidst the Coronavirus pandemic, an emerging winner in this current societal upheaval is a new digital platform that has waited to become destination viewing.  While a variety of original content has been available on hosting platforms like Facebook Live and YouTube, linear channels have managed to stay at the forefront of consumers’ minds when it comes to programming, leaving the production, distribution and discovery of inventive television content to clever cord-cutters and cord-nevers.  But now, with the major television networks facing prolonged production shutdowns by studios and people of all ages seeking suggestions for binge-worthy content, celebrities are ushering in a new form of entertainment programming via multiple social media platforms, especially Instagram.  This is more than just the usual preening from shiny faced "influencers" and YouTubers.  Remember Pirate Radio?  This is Guerrilla TV.

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Steve Gidlow and Ed Martin photo

Steve Gidlow and Ed Martin

Steve Gidlow has written about television and pop culture since 1994, beginning in Australia. Since moving to Hollywood in 1997, Steve has focused on celebrity interviews for the weekly market. He has been a contributing editor to In Touch Weekly, Life &… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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