There is consensus among premium video platform providers and advertisers that strategic, creative messaging, delivered at the right time and in the right context, can spark a profound viewer connection with content and compel a consumer to act. With this in mind, Screenvision Media is seeking to break the mold of cinema advertising by making changes to the Screenvision Front+Center preshow screened just before the grandest premium videos of all: movies! It's a new approach being designed by Matt Arden, Senior Vice President Brand Creative, Programming and Innovation, who recently talked with MediaVillage and revealed details.
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