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Sinclair Broadcast Group Targets Millennials with Digital Platform Circa

Sinclair Broadcast Group Targets Millennials with Digital Platform Circa

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Simon Applebaum

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Sinclair Broadcast Group InSites
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Millennials looking for a no-spin video news and entertainment space are flocking to Circa, a digital platform launched by Sinclair Broadcast Group (SBG) last summer. Circa's team of 60-plus journalists have apparently found a formula for creating original video-driven stories and reformatting compelling footage from SBG's local newscasts into the kind of fast-paced videos that Millennials prefer for mobile consumption and social sharing.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers ThinkTank
Go to page
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
WomenAdvancing
Go to page
Multicultural TV
Go to page
Shattering the Glass Ceiling
Go to page
Tomorrow Will Be Televised
Go to page
The Update
Go to page
TV / Video Download
Go to page
Upfronts/NewFronts
Go to page
Advancing Diversity Podcast
Go to page
In the National Interest
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity Week
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
About us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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