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Sinclair Broadcast Group Targets Millennials with Digital Platform Circa

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Simon Applebaum

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Sinclair Broadcast Group InSites

Millennials looking for a no-spin video news and entertainment space are flocking to Circa, a digital platform launched by Sinclair Broadcast Group (SBG) last summer. Circa's team of 60-plus journalists have apparently found a formula for creating original video-driven stories and reformatting compelling footage from SBG's local newscasts into the kind of fast-paced videos that Millennials prefer for mobile consumption and social sharing.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more