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The Cookie Is Crumbling. Are You Prepared?

The Cookie Is Crumbling.  Are You Prepared?

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Bill Simmons

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AdTech InSites
19 31

I recently spoke with David Moore, CEO at BritePool, who used the fable of the slowly boiling frog to describe the current mindset in ad tech:  "If you drop a frog in a pot of boiling water, it will of course frantically try to clamber out.  But if you place it gently in a pot of tepid water and turn the heat on low, it will float there quite placidly.  As the water gradually heats up, the frog will sink into a tranquil stupor, exactly like one of us in a hot bath, and before long, with a smile on its face, it will unresistingly allow itself to be boiled to death."

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19 31

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Bill Simmons

Dr.Willard (Bill) Simmons is the brain behind dataxu's core technology, which he developed while earning his Ph.D. in Aeronautics and Astronautics at MIT. Bill came to dataxu with true rocket science credentials: he developed and tested real-time flight … read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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