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I first noticed the problem about 18 months ago, when I was watching some show through an on-demand platform. Ironically, while I can't remember the show, I can very much recall the multiple (4+) Thomas Middleditch Verizon ads in the show. At first I thought this was a scheduling error. Then, a few nights later I witnessed another series of Middleditch ads in a single program. Fast forward a few weeks, and now I can't get Thomas Middleditch out of my living room. While I love him as the lead character in Silicon Valley, I was growing increasingly irritated with his unwanted, Verizon stumping, drop-the-mic ads. Could this be some new strategy concocted by a misguided media planner who had constructed a TV schedule with some ridiculous frequency goals? Or, was I now such a high value target of Verizon (according to their data sets) that they were trying to beat me into submission?
Automotive advertising will take on a whole new meaning when people in their cars have more opportunities to consume content. To be clear from the start, I already feel like I have enough screens in my van. My kids will watch a DVD in the back, my wife will be on her phone and I'm stuck looking out at the road ahead. I'm not 100% screen-free -- I do check Waze frequently to make sure I'm going the right way, but it's not the same. Sometimes being the driver can be lonely.