In this expanding media environment there are increasing pressures on legacy media systems to keep pace with the change. Requirements include the faster infusion of new and ever larger data sets, quality algorithms and the need for advanced flexible interfaces. Walt Horstman, Senior Vice President/General Manager Analytics and Advertising at TiVo is committed to keeping his company on the forefront of all of these industry changes and shared his views with MediaVillage in this interview.
TiVo's Walt Horstman on Putting Data at the Center of the Media Business
