Clear Channel Outdoor Advertising (CCOA) just moved digital media buying and planning a little farther down the road, with the announcement of programmatic capabilities in most of their Out of Home (OOH) markets. Wade Rifkin, Senior Vice President Programmatic, CCOA, who was brought on nine months ago to deliver upon that goal, recently discussed their path to partnerships and programmatic.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.