In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction. In a world where we are never far away from an electronic, online screen, we increasingly feel an inner urge to check our emails, social media pages and IM in every circumstance, despite how inappropriate that situation may be.
Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Spotify, Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Associa...