Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Spotify, Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association which showed publically for the first time the connection between a brand’s advertising and its word of mouth. In 2015, he won the Advertising Research Foundation’s Silver Award for automotive research for BMW Motorrad, the motorcycle division, where his research initiatives helped double their motorcycle market share in less than 2 years.
Graeme’s recent speaking engagements include the annual summit of the Adverting Research Foundation where he spoke on how to apply the industry research study, Simmons, in programmatic media buying. He also presented a I-COM’s data marketing conference on Gen Z. Graeme is a member of the 4A’s Media Measurement Task Force.
While in the UK, Graeme was chairman of the Audit Bureau of Circulations, doubling their revenues in two years as he took the company in to more detailed digital and business press auditing. At that time, he won awards from the UK’s IPA and Admap for his insights on media research and direct response advertising.