Hailing from London, Graeme joined UM New York in 2006. His clients include Johnson & Johnson global, BMW, MINI and ExxonMobil.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association which showed publically for the first time the connection between a brand’s advertising and its word of mouth. In 2015, he won the Advertising Research Foundation’s Silver Award for automotive research for BMW Motorrad, the motorcycle division, where his research initiatives helped double the motorcycle market share in less than 2 years.
Graeme’s speaking engagements this year included the annual summit of the Adverting Research Foundation where he spoke on how to apply the industry research study, Simmons, in programmatic media buying. He also presented at I-COM’s data marketing conference on Gen Z. Graeme is a member of the Council for Research Excellence’s Media Consumption & Engagement Committee and the 4A’s Media Measurement Task Force.
While in the UK, Graeme was chairman of the Audit Bureau of Circulations, doubling their revenues in two years as he took the company in to more detailed digital and business press auditing.