The success and growing impact of esports is undeniable. Once considered a niche market only populated by the most extreme gamers, esports has exploded to a $1 billion revenue business in 2019 with no slowdown in sight. Esports is not about a few kids sitting around playing Mario Kart and Call of Duty. Esports is mainstream with multiple tournaments, leagues, and the ensuing media and broadcast rights to stream competitions.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.