The success and growing impact of esports is undeniable. Once considered a niche market only populated by the most extreme gamers, esports has exploded to a $1 billion revenue business in 2019 with no slowdown in sight. Esports is not about a few kids sitting around playing Mario Kart and Call of Duty. Esports is mainstream with multiple tournaments, leagues, and the ensuing media and broadcast rights to stream competitions.
A Brand Dilemma: Esports' Bad Rap but Big Opportunity
