If you wanted to, you could attend some kind of trade event every few days. There are so many. How do you choose the conferences you "must" attend?
I asked myself this question hundreds of times as we were programing our upcoming 7th Annual Media Technology Summit. Looking over the agenda, it's a conference I would personally like to attend and I think you will like it too.
This year we will focus on the "new" media landscape. It's "new" because of M&A activity, new business models, new technologies, new platforms, new paths to purchase and new consumer experiences.
You can expect extraordinary guests, presenters and panelists combined with a highly curated networking experience. And, there will be a few surprises as well.
I'll discuss the "adapt or die!" mantra with Frank Cooper, Chief Marketing Officer, Global Beverages Group – PepsiCo; Irwin Gotlieb, Global Chairman – GroupM; Linda Yaccarino , President, Advertising Sales – NBCUniversal.
Kevin Jonas , Musician & Actor and Co-Founder of SnapDash is going to talk about Snap Chat metrics and what "engagement" really means.
We all know that when we get to use an awesome service like Facebook or Google for free that it's not really free, we pay for the service with our data, and "we" are the product. But there is way more to the story. David Kenny, Chairman & CEO – The Weather Company; Lisa Caputo, EVP & Chief Marketing Officer – Travelers and Phil Wiser, Chief Technology Officer – Hearst will talk about how the collect and use that data with Lauren Wiener, President, Global Sales and Marketing – Tremor Video.
Will we ever run out of bandwidth? President, Consumer & Mass Business Markets – Verizon, Bob Mudge's answer may surprise you. It surprised me.
From my perspective, the whole day is about consumers in control and I'll facilitate a discussion with Todd Tillemans, President, Customer Development – Unilever; Jon Werther, President, Digital – Meredith and Ben Tatta, President, Media Sales – Cablevision about how brands, publishers and distributors deal with their ultimate bosses... consumers.
Can analytics turn data into a new currency? Alton Adams, National Lead, Customer Strategy & Growth Group – KPMG will discuss consumer marketing technology with John Honeycutt, Chief Technology Officer – Discovery Communications and Deepa Sureka, GM & SVP, North America, Marketing – Rakuten
Is context king? And, if so, do audiences rule the castle? Howard Mittman, Vice President & Publisher – GQ will helpLarry Kramer, President & Publisher – USA Today; Adam Singolda, Chief Executive Officer – Taboola and Kyle Sherman, EVP, Home Team Sports – FOX Sports explore the issue.
Allie Kline , Chief Marketing Officer, AOL Platforms – AOL, Danny Bernstein, Global Head of Integration Partnerships – Google and Lee Bushkell, VP & GM, PGAtour.com – PGA will discuss the convergence of mobile and online.
Then we're going to take a close look at the categories that do the best job leveraging television, Scott Zakheim, Associate Partner – Landmark Ventures will try to get Joan Gillman, EVP & Chief Operating Officer – Time Warner Cable Media and Calum Smeaton, Chief Executive Officer – TVSquared to talk about sex, drugs, money & fast cars.
We'll also go deep into programmatic. Bonin Bough, Vice President, Global Media & Consumer Engagement – Mondelez; Kristen O'Hara, Chief Marketing Officer, Global Media – Time Warner and Shawn Riegsecker, Founder & Chief Executive Officer – Centro will talk with Brett Wilson, Chief Executive Officer – TubeMogul and offer insights into how they are using programmatic tools now and what changes they see coming.
These are just a few of the discussions and presentations you will experience at our 7th Annual Media Technology Summit. It is a meticulously curated gathering of global trailblazers, innovators and investors. Each year, we bring together our exclusive global networks of Fortune 500 executives, venture capitalists, entrepreneurs and luminaries; to do business at the nexus of content, hardware, software and brands. It was built to be a conference that I would like to attend. I hope you will attend too. BTW, if you've read this far, email me for a discount code – you deserve it!
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career; (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit shellypalmer.com.
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