Greg Stern is board chair of the 4As and founder/co-chairman of agency BSSP. He is speaking at the ANA Advertising Financial Management Conference in late April where he will share findings from a new 4As research report, "The Quantum Age of Marketing." The study identifies and details megatrends that will influence and reshape marketing in the future. It is scheduled to be released sometime in the second quarter. ANAs Group Executive Vice President Bill Duggan recently interviewed Stern on the study and other industry topics.
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