Amazon has so many ways to play into today’s TV environment, from megacontent player Prime Video and Fire TV sets to Alexa+, out to be the leading artificial intelligence-powered feature in this emerging era of people using TV in a variety of lifestyle abilities interactively. The company’s latest Upfront presentation, taking place Monday night before a packed Beacon Theater audience, had aspirations to position itself as one giant TV ecosystem. In the end, or to be more specific, from beginning to end, it was Prime Video’s plunge into scripted drama series that dominated the show.
A Dramarama for All Seasons at Amazon’s 2026 Upfront Stage
