Sports fans are among the most ardent of loyalists. Brands that can tap into that devotion have a greater likelihood of winning over and retaining these advocates. A sure way to achieve this is by gaining a deeper understanding of sports fans. Recognizing that opportunity, Nielsen combined several of its data sources to produce a new product for in-depth, fan-related insights.
A Holistic Blend of 4 Nielsen Data Sets Delivers Unique Fan Insights
![A Holistic Blend of 4 Nielsen Data Sets Delivers Unique Fan Insights](/media/articles/sports_and_tv_shutterstock_1011920563_c7mcTcc.jpg.550x380_q85_box-20%2C0%2C980%2C668_crop.jpg.webp)