A horse, a horse, my kingdom for a horse (Shakespeare; King Richard the Third 1594) - Rob Norman-GroupM

The most interesting confluences of events are often the least predictable In February 2013 we have been treated to three quite surprising stories1 The discovery of the mortal remains of King Richard the Third face down in a parking lot in Leicester a relatively nondescript town in the East Midlands of England As someone posted on Facebook quotwho among us have not been found face down in a parking lotquot2 The discovery of horse meat in beef products in England39s supermarkets bringing new meaning to the expression quotwhere39s the beefquot3 The discovery by Burger King that their Twitter feed had been hacked by an individual who is clearly no fan of the brand or an activist shareholderAs with all that passes us on our mortal journey we should try to learn something so what does this amount toIn the case of the much reviled King Richard it tells us the nothing remains secret forever and that in the end science either verifies or dispels myths Yes he did have a hunched back no he did not have a withered armIn the case of contaminated food products it tells us two things first that in a social media world every part of the supply chain that effects a brand is a grenade with the pin out and secondly that the relentless pursuit of price efficiency can result in behaviors that end up costing a brand far more than the amount saved by that pursuitAnd what of Burger King Two lessons here also and maybe a third Firstly that no one is safe it is simply no longer possible to bomb proof brand assets secondly that bad news travels faster than good and the maybeamp8230all publicity is good publicity after all Burger King39s Twitter followers grew by over 30000 followers in a dayNo horses were injured in the writing of this postRob Norman is Chief Digital Officer Global of GroupM Robamp8217s principle tasks are developing the interaction organization within GroupM developing positioning and thought leadership and leading the interaction contribution to business development You can reach Rob at robnorman or robnormangroupmcomRead all Rob39s MediaBizBloggers commentaries at Musings from GroupMCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

A horse, a horse, my kingdom for a horse (Shakespeare; King Richard the Third 1594) - Rob Norman-GroupM

Author

Publish date

Channel

Rob Norman

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

A horse, a horse, my kingdom for a horse (Shakespeare; King Richard the Third 1594) - Rob Norman-GroupM

Enjoying This Commentary? There's More to Love

Rob Norman

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies