Life’s trials can become a catalyst for action. Often personal difficulties will spur action, not only in one’s personal life but also in their work life. That was the case with Publicis Media’s chief strategy officer Richard Hartell. After his son was diagnosed with diabetes, Hartell made it a personal mission to support the Juvenile Diabetes Research Foundation (JDRF). As his involvement grew, he worked to get Publicis Media involved, as well.