Plenty of media companies have talked of late about gender inclusion, particularly in the wake of movements like Time's Up and #MeToo. Jennifer Randolph, Senior Vice President of Talent for Publicis Media's Zenith U.S., Moxie and MRY, wanted to do more than make noise about maybe one day down the line achieving gender parity at her workplace. So, she made a promise: Her group's leadership would be 50 percent female by the end of 2019.
Direct-to-consumer brands are growing at an astonishing rate and show no sign of slowing down. But DTC is also evolving and now means more than when the original digital disruptors that coined the phrase.
Andrew Klein, Director of Content Innovation at Publicis Media's Spark Foundry, saw a lot of stuff at SXSW this year that seems designed to get any innovation executive excited: sumptuous brand activations like an Under Armour-SAP experience, AI all around and masses of scooters. For Klein (pictured below), it's all connected. The connection might seem tenuous at first, but he neatly laid it all out. "So many of these technological trends daisy chain together," he told MediaVillage in a recent interview.