By this time, we are all too familiar with alternative facts and fake news. I've got a new one for you today -- "fake facts." Below is a true story about how commonly used media research tools are being misused and faked, to the degree where it is doing many individuals a great deal of harm -- particularly when it comes to class action notification, product recall, or Federal Trade Commission notice, where the misuse of media data and fake audience reports can result in people not knowing they have a dangerous product.
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