In the '60s I had a vision of being able to passively measure television audiences using a carry-able device the size and weight of a deck of cards. The technology was being used already but it was not carry-able -- instead it was used from trucks to measure untaxed TV sets in England -- yet my research confirmed nothing was stopping it from fitting in deck-of-cards dimensions. By 1980 I evolved a better idea of making it a wearable like a wristwatch. I published that in one of the first issues of my Media Science Newsletter, which was widely read globally by actual and aspiring media gamechangers.
A Memoir: Passive Peoplemeters
