On Tuesday October 9, Research Measurement Technologies and IRI jointly announced the launch of a new operational service for digital and all other targeting. What's different about these targets is that they have been selected not only based on best of breed purchaser targeting -- IRI for CPG, as IRI has the largest sample size -- but also because they are people who are psychologically disposed to notice and engage with specific ads.
A New Type of Digital Target that Enhances the Ad
![A New Type of Digital Target that Enhances the Ad](/media/articles/rawpixel-653764-unsplash.jpg.550x380_q85_box-0%2C0%2C640%2C445_crop.jpg.webp)