A New Type of Digital Target that Enhances the Ad

On Tuesday October 9, Research Measurement Technologies and IRI jointly announced the launch of a new operational service for digital and all other targeting.  What's different about these targets is that they have been selected not only based on best of breed purchaser targeting -- IRI for CPG, as IRI has the largest sample size -- but also because they are people who are psychologically disposed to notice and engage with specific ads.