A Picture’s Worth a Ton of Tiki Bars

Today for millennials and generation Z pins posts and retweets are acting as the ultimate form of identification on social media In fact 90 of Generation Z admits to purchasing a gift based on social media influence This is forcing brands to be more aware of their aesthetic than ever beforeFor example Taylor Swift queen of the perfectly curated Instagram feed posted a photo of herself in a swanshaped pool raft in 2015 Two years later Amazon reported a 200 yearoveryear increase in orders of pool rafts in fun shapes like pizza unicorns and palm trees Gone are the days of pictures of pristine pools now social feeds are full of images of silly shaped rafts floating in the water And in a moment of ultimate Instagram inception one of the stickers you can add to images on the popular platform is amp8211 you guessed it amp8211 a unicorn raftMEDIA is also evident in new trends we39re seeing around the restaurant scene Today39s culinary ventures are being driven by visual concepts more than ever before thanks to social media Restaurants have always wanted their spaces to be attractive but in recent years accent features like bold wallpaper or unique floor tiles have surged in popularity And many places are adjusting their lighting to best highlight the plating work of chefs Social media can even dictate which sorts of bars and restaurants are being built For example the number of tiki bars in New York City has doubled in the past year amp8211 not that we39re complaining And London restaurant Dirty Bones started handing out photo shoot kits so diners can get the perfect food porn shotWe don39t think this MEDIA trend is going away any time soon so brands must continue to keep visual platforms top of mind Marketers can create campaigns that encourage their audiences to express themselves online And they can do it while making sure customers consider their favorite brands a part of their identityamp160amp160 amp160Thank you for watching Culture Vulture Live For more information on the latest in adaptive marketing visit MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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A Picture’s Worth a Ton of Tiki Bars

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A Picture’s Worth a Ton of Tiki Bars

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