A Slow Walk Down the Aisle

British supermarket chain Sainsburyamp8217s recently launched amp8220slow shoppingamp8221 Theyamp8217ve designated certain hours of the week to provide additional help for senior citizens or the disabledThe idea came from a woman whose own mother suffered from dementia Seeing how stressful it was for her mom to shop in a crowded grocery store the woman wanted to help others that might be facing the same difficulties Sainsburyamp8217s agreed to help launch this effort offering extra assistance to the elderly or impaired to make trips to the store more comfortable They even put chairs at the end of aisles and had employees handing out snacksAnother example of this trend hails from Canada Earlier this year a CPG company donated all kinds of home products and personal care items to Syrian refugees entering the country and transitioning to a new life in Toronto This not only showed empathy from a brand but a caring attitude from an entire countryThese examples illustrate how both brands and shoppers are making more of an effort to relate to and help those around them In terms of marketing thereamp8217s a huge opportunity for brands to think boldly about how they empathize with their customersamp160and within the culture at largeSurvey says inclusion is inThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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A Slow Walk Down the Aisle

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