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By Bill Harvey April 19, 2015

A Trick to Increase Sample Size

In Terms of ROI Archive
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As programmatic comes in and makes it easier to do extra math during the process, don’t forget this trick, which both optimizes the target selection for maximum ROI and increases the sample size.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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