As programmatic comes in and makes it easier to do extra math during the process, don’t forget this trick, which both optimizes the target selection for maximum ROI and increases the sample size.
A Trick to Increase Sample Size
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Bill Harvey
Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more
