What happens when you place the leaders of three of the largest trade associations that serve three of the busiest sectors of the media industry on the stage in a ballroom, mix with the current political climate, advertising and tax issues, AI and other new technologies, and blend with global economic issues? For attendees of MFM's 2023 Annual Conference in late May, it was an eye-opening lesson in what these executives grapple with daily on behalf of the members of the associations they each helm.
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