When Andy Schuon was a key executive at MTV and parent MTV Networks during the 1990s, he moved the needle forward for the channel’s main attraction -- music videos -- by building popular original series around them, such as Alternative Nation, Buzz Bin and Beavis and Butt-head. Almost two decades later, Schuon is back in needle-moving mode, this time to enhance the appeal of music videos for audiences demanding their content show up, as the classic Dave Clark Five 1960s hit chimes, any way they want it.
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