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a4 Insights: The Playing Field for Midterm Election Ad Spending has Shifted

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  • # election

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  • # television

a4 Insights: The Playing Field for Midterm Election Ad Spending has Shifted

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Charlene Weisler

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Connected TV and over-the-top TV opportunities will be even more powerful tools for political advertisers in the 2022 midterm elections than they were two years ago. That is the expectation of Sten McGuire, Vice President of Sales in the Political & Public Affairs sector at a4 Advertising, the advertising division of Altice USA.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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  • # Smart TV

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  • # Over-the-top media service

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  • # opportunity

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  • # political campaign

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  • # advertising

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  • # Altice USA

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  • # reality

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  • # new product development

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  • # world

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  • # reach

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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