With the upcoming presidential election and a flood of local and state government positions and ballot initiatives underway, billions of dollars earmarked for political advertising campaigns are in play for the rest of this year and 2020. Smart TV sets, TV-connected devices and the programming services distributed to viewers through them stand to see a sizeable chunk of that ad spending go their way, says Kate Holliday (pictured above), Director of Emerging Technology at a4 Media.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.