AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving

AARP research shows that 47 of American private sector workers and 52 of Black working adults lack access to a retirement plan through their employer Additional research shows that just 49 of Black women have retirement savings compared to 61 of US adults overall The new PSAs provide information on how to access retirement savings tools and ultimately to close the retirement savings gapThe PSAs tap into the pastime of card games as a metaphor for preparing for oneamp8217s future It features a woman in her Pretirement years portrayed by awardwinning actress Vanessa Estelle Williams laying out a game as she encourages audiences to play their cards right by planning for retirement Viewers are directed to ThisIsPretirementorg to start building their retirement plan and work their way to the win The PSAs were developed pro bono by Kitchen Table a fullservice creative marketing agencyamp8220We know that planning for a secure retirement takes intention and initiative but some may not always have the resources at their disposal to take actionamp8221 said Shani Hosten Vice President of Audience Strategy at AARP amp8220This is Pretirement provides steps for people to take now to build a more secure financial future and accomplish goals like paying off debt and building an emergency fundamp8221quotPlanning for retirement can feel overwhelming especially if you don39t know where to startquot said Michelle Hillman chief campaign development officer at the Ad Council quotThis is Pretirement helps people to set up goals and work their way to the win with retirement savings though resources personalized insights and actionable steps everyone can take to plan for their financial future We39re so proud to partner with AARP and Kitchen Table on this powerful new work to reach important audiencesquotamp8220This work speaks to the very mission Kitchen Table was built for amp8211 so we all have a seatamp8221 said Gabrielle Shirdan Founder and Chief Creative Officer at Kitchen Table amp8220The campaign represents the return on impact thatamp8217s possible when there are passionate partners like this at both ends of the table amp8211 to create a more evenly cut deck in culture so we can all win The campaign is rooted in the fact that Black women are less likely to report having retirement savings compared to US adults overall Even when the cards are stacked against us itamp8217s vital we focus on the end game for our future and the generational wealth that can leave a legacyamp8221The This is Pretirement campaign is a part of AARP and the Ad Councilamp8217s ongoing partnership focusing on helping adults close their retirement savings gap Since its July 2017 launch this effort has received over 181 million in donated media support The new creative work will appear in donated media nationwide in TV radio digital out of home print and socialoptimized video formatsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving

Publish date

Channel

Archived in

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving

Enjoying This Commentary? There's More to Love

TAGS:

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies