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The Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.

The Ad Council partners with advertising agencies who work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance.

The Ad Council distributes the advertisements to a network of 33,000[6] media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—who run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually.[7] If paid for, this amount would make the Ad Council one of the largest advertisers in the country.

The Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.

The Ad Council partners with advertising agencies who work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance.

The Ad Council distributes the advertisements to a network of 33,000[6] media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—who run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually.[7] If paid for, this amount would make the Ad Council one of the largest advertisers in the country.

Worries About the Economy and the Health of Frontline Workers  Top List of Concerns around COVID-19 Pandemic in America

Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch  "#StayHome. Save Lives." Movement in Response to COVID-19 Crisis

Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch "#StayHome. Save Lives." Movement in Response to COVID-19 Crisis

Leading Digital and Tech Platforms Join Ad Council, White House, HHS, CDC to Address COVID-19 Crisis

Leading Digital and Tech Platforms Join Ad Council, White House, HHS, CDC to Address COVID-19 Crisis

Celebrities Voice a New Campaign in Honor of Smokey Bear's 75th Birthday

Celebrities Voice a New Campaign in Honor of Smokey Bear's 75th Birthday

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Contributors

Philip McKenzie

Philip McKenzie

Philip L. McKenzie is an anthropologist who uses his exper…

Hayley Virgil

Hayley Virgil

Hayley A. Virgil is MediaVillage’s Assistant Associa…

E.B. Moss

E.B. Moss

E.B. Moss built ad sales marketing departments for Lifetim…

Lisa Sherman

Lisa Sherman

Lisa Sherman is President and CEO of the Ad Council, Ameri…

Lynne d Johnson

Lynne d Johnson

Lynne d Johnson is a visionary digital and content strateg…

Keryce Chelsi Henry

Keryce Chelsi Henry

Keryce Chelsi Henry is a writer and editor, born and raise…

Miles Hankin

Miles Hankin

Miles Hankin has been a network television news producer a…

Laurie Keith

Laurie Keith

Director of National Accounts Ad Council As Director of Na…