This past Upfront saw a flurry of data initiative announcements from a range of broadcast and cable networks because, as Michael Dean, ABC Vice President of Data-Driven Sales explains, “Data is increasingly a key tool that provides value to marketers.” (The image at top is from ABC's 2015-16 Upfront presentation in New York City.)
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more