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By Charlene Weisler September 10, 2015

ABC Officially Launches Data Initiative for the 2015-16 Season

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This past Upfront saw a flurry of data initiative announcements from a range of broadcast and cable networks because, as Michael Dean, ABC Vice President of Data-Driven Sales explains, “Data is increasingly a key tool that provides value to marketers.” (The image at top is from ABC's 2015-16 Upfront presentation in New York City.)

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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