About MediaVillage
About Our Business
Sign In Sign Up
Get the latest 2018 Upfront/NewFront Calendar!
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Charlene Weisler September 10, 2015

ABC Officially Launches Data Initiative for the 2015-16 Season

Media Insights Archive
Click here to view the photos
13 20 62

This past Upfront saw a flurry of data initiative announcements from a range of broadcast and cable networks because, as Michael Dean, ABC Vice President of Data-Driven Sales explains, “Data is increasingly a key tool that provides value to marketers.” (The image at top is from ABC's 2015-16 Upfront presentation in New York City.)

Page of Prev Next
13 20 62

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

Related Articles

  • Squeeze More Savings or Make More Money?
  • Facebook Fallout: Where Does It Go From Here?
  • Facebook and Cambridge Analytica: The Story of the Year?
  • Frenemies: The Epic Disruption of the Ad Business and Everything Else 
  • Following Procter and Unilever
  • SXSW 2018: Change Is in the Air

ADVERTISEMENT

Most Shared

  •
    Max Gail of “Barney Miller” Is Giving the Performance of the Year on “General Hospital”
  • Roseanne's Resurgence: It's the Economy, Stupid
  • Podcast: Hallmark Stars Danica McKellar and Candace Cameron Bure
  • “The Scully Effect” Proves If She Can See It, She Can Be It
  • Upfront News and Views: IFC Brings the Funny, the Sketchy and the Shirtless
Media Village logo

13 20 62
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up