Swedish furniture retailer IKEA set industry wheels in motion with its announcement March 1 that the company will be putting its $444 million global media account into review. Consultancy ID Comms will be assisting in the review.
Brand Watch: Ikea
Swedish furniture retailer IKEA set industry wheels in motion with its announcement March 1 that the company will be putting its $444 million global media account into review. Consultancy ID Comms will be assisting in the review.
