Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reach their targeted audiences. POC content is designed to educate patients regarding treatment options, drive patient/physician engagement, improve adherence, and, ultimately, enhance health outcomes.
Achieving a Point-of-Care Advertising Balancing Act
