Michael Connolly, CEO of Sonobi, was according to his own description, "always an entrepreneur in the business of finding creative opportunities" -- including his service in the Army as Battle Captain during the Iraq War in the aviation unit. He then built a private publishing network that garnered over 30 million viewers per month. But his mark on media has to be his concentration on building tech solutions to reach the individual user so advertisers can veer away from individual impressions based buying to individual consumer target buying. This major shift is what he has brought to Sonobi, an independent advertising technology developer.
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