Achieving Work/Life Balance: An Interview with Kelly Wenzel of Centro

In this inspiring interview Wenzel talks about her career the advance of programmatic how she achieves life and work balance and how as an industry we can help the advancement and achievement of young talented women She also offers some ideas as to how the media landscape will trend over the next few yearsCharlene Weisler How has digital media changed since you first entered it in 2009Kelly Wenzel Just a few years ago it was a RFP request for proposal game RFPs rolled in and as a marketer you didnamp8217t need to focus on lead generation everybody knew who you were It was more about branding and exposure in the ad tech sector Now it is much more about a holistic brand strategy being very onpurpose with your brand and producing relevant meaningful content that your customers want to consume You still need to think about lead generation how I am going to distribute and promote that content but ad tech is now such a confusing and cluttered space that as a marketer we spend a lot more time on thought leadership on education and on demystifying this spaceCW I know that programmatic is part of your business How do you define programmaticKW There are people who think that programmatic is synonymous with real time bidding RTB buying inventory through an exchange based on an auction Thatamp8217s an older slightly outdated definition More folks are ascribing to the broader view which is programmatic is about automation anything that can be automated in the life cycle of a media campaign will be automated By that definition everything that Centro does is programmatic because every campaign runs through the Centro Platform nothing is done manually Unfortunately too many people still believe that programmatic means that bidding on lower quality or remnant impressions from lower quality publishers or an exchange That is also an outdated view but it takes time to change perceptionsCW I know that you are deeply involved in mentorship Can you talk about thatKW Yes I was blessed to have a mentor very early in my career My first job out of college I was a copywriter at an agency and one of the creative directors took me under her wing It made a world of difference for a green 22 year old fresh out of school trying to navigate her first corporate environment It made such a tremendous impact on me that I resolved to do the same for others down the line when I was in a position to do so I have made that my mission It is something that I make a priorityamp160 I mentor women within Centro and I also mentor women via industry organizations like WomenAdvancing and Advertising Women of New York AWNYamp160CW How can more women get involved How can one get startedKW First look around There are probably women surrounding you in the workplace today that would benefit from a piece of wisdom a boost an affirmation Start there What Sheryl Sandberg wrote in Lean In was very true in that mentors find you When I think of the women I mentor inside Centro many of those relationships have been initiated by me You see something as a leader some spark or skill that you want to cultivate and nurture Another fantastic benefit of Lean In is how proactive women now are about asking for mentorship or guidanceCW You are the mother of young children and also have a high powered job How do you maintain worklife balanceKW I struggle with this I have two young children twins who are five I travel a lot right now which takes a toll Here are some of the best pieces advice I have gotten and implemented Donamp8217t think that it is ever a balance It is more about worklife integration Like a scale it is going to go up and down and you have to be ready to be on that seesaw There will be times when work is getting a little bit more of your attention and there will be times when your family is getting a little bit more of your attention Just be conscious of riding that wave and managing it as best as you can Donamp8217t expect many times of perfect balance I might get that for half an hour at a timeThe other thing that is helpful to me is purely mental It is a mindset shift where I have a new relationship with my guilt I was feeling guilt a lot about being away and the time I wasnamp8217t spending with my children Now I try to just own my choices If I am choosing to have a career choosing to be a CMO at a thriving growing software company well that is my choice And with it comes compromise that I have to make on the home front As soon as you own your choice work is not a amp8220have toamp8221 or a amp8220mustamp8221 or an amp8220obligationamp8221 and that reframes everything Itamp8217s a much more empowered way to move through the worldThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggers

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Achieving Work/Life Balance: An Interview with Kelly Wenzel of Centro

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Charlene Weisler

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

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Achieving Work/Life Balance: An Interview with Kelly Wenzel of Centro

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