Ad Community Rates Fubo, Philo, Samsung TV, and YouTube TV in The Myers Report Survey

The 2024 Myers Report Survey evaluates the performance of advertisingsupported streaming platforms across seven key metrics providing a comprehensive view of their value and sales organization effectiveness This report examines the results for Fubo Philo Samsung TV and YouTube TV highlighting their unique roles advertising strategies and performance relative to the competitive landscape They were evaluated in comparison to 12 additional streaming video players The Myers Report analyses on Roku Amazon Prime and Apple TV are available at wwwmyersreportscom The Myers Report analyses on additional media companies are available at wwwmyersreportscom The full The Myers Report survey assessed perceptions of 50 media companies across several categories Subscribers to The Myers Report receive proprietary presentations Scroll down for methodology and detailsIntroduction to PlatformsFuboPlatform Overview Fubo is a sportsfirst live TV streaming platform offering live sports news and entertainment channels Its audience skews toward sports enthusiasts making targeted advertising opportunities crucial for its monetizationRole of Advertising With a highly engaged but niche audience advertising plays a vital role in Fuboamp8217s revenue leveraging partnerships with sports brands and advertisers seeking alignment with live sportsPhiloPlatform Overview Philo focuses on budgetconscious viewers by offering a slimmeddown package of entertainment and lifestyle channels The platform is unique in excluding sports to keep costs lowRole of Advertising With a focus on affordability Philo relies heavily on advertising to subsidize its low subscription costs while maintaining appeal to advertisers targeting lifestyle and entertainment viewersSamsung TVPlatform Overview Samsung TV Plus is a free adsupported streaming platform preinstalled on Samsung smart TVs offering a mix of live TV and ondemand contentRole of Advertising As a free platform Samsung TV Plus relies exclusively on advertising for revenue and data making its ability to deliver value to advertisers critical to its successYouTube TVPlatform Overview YouTube TV is a comprehensive live TV streaming service offering an extensive range of channels appealing to cordcutters seeking a traditional TV experienceRole of Advertising YouTube TV integrates seamlessly with Googleamp8217s robust advertising ecosystem providing advanced targeting and measurement capabilities for advertisersPerformance InsightsFuboOverall PerformanceIndex 39Rank 15thFubo ranks at the bottom of the competitive set struggling across all categoriesCategory HighlightsCost Efficiency Index 48 Rank 14thAudience Reach Index 34 Rank 16thValue Communication Index 35 Rank 15thAdvertising Sales Organization Index 39 Rank 15thOpportunities Fubo must address its limited audience reach and improve its advertising value proposition to attract broader advertiser investmentPhiloOverall PerformanceIndex 30Rank 16thPhilo places last in the survey reflecting significant challenges in competing with larger platformsCategory HighlightsAudience Targeting Index 30 Rank 16thBrand Safety Index 19 Rank 16thampgtOpportunities Philo should enhance its ad offerings particularly by improving brand safety measures and audience targeting capabilitiesSamsung TVOverall PerformanceIndex 94Rank 10thSamsung TV Plus demonstrates solid midtier performance particularly excelling in its adsupported frameworkCategory HighlightsCost Efficiency Index 94 Rank 11thBrand Safety Index 90 Rank 9thValue Communication Index 90 Rank 12thAdvertising Sales Organization Index 108 Rank 7thStrengths Samsung TVamp8217s free model and robust reach make it attractive for advertisers Its midtier performance across most metrics reflects stability and room for growthYouTube TVOverall PerformanceIndex 113Rank 6thYouTube TV emerges as a strong performer securing top rankings in several categoriesCategory HighlightsAudience Reach Index 138 Rank 1stAudience Targeting Index 127 Rank 1stBrand Safety Index 99 Rank 7thValue Communications Index 108 Rank 6thAdvertising Sales Organization Index 92 Rank 11thStrengths With the power of Googleamp8217s advertising ecosystem YouTube TV delivers unmatched audience reach and targeting capabilities making it a leader in ad valueComparative AnalysisFubo and Philo Both platforms face challenges ranking at the bottom of the survey due to limited audience reach targeting capabilities and overall advertising value While Fubo benefits from its niche sports audience its narrow focus limits scalability Philoamp8217s lowcost model sacrifices features that advertisers value such as brand safety and audience engagementSamsung TV Samsung TV Plus strikes a balance between cost efficiency and value communication standing out in its adsupported business model but lacking the advanced targeting and scale of leading competitorsYouTube TV The clear leader among these platforms YouTube TV leverages its integration with Googleamp8217s advanced advertising tools to dominate audience reach and targeting offering unmatched value to advertisersThe 2024 Myers Report survey underscores the diverse strengths and weaknesses among these streaming platforms YouTube TVamp8217s leadership in audience reach and targeting sets it apart as the platform of choice for advertisers seeking scale and precision Samsung TVamp8217s stable midtier performance reflects its appeal as a free adsupported service with opportunities for growth Conversely Fubo and Philoamp8217s struggles highlight the challenges niche platforms face in competing with larger more versatile competitorsTo stay competitive Fubo and Philo must invest in expanding their audience base and enhancing advertiser value Samsung TV should capitalize on its strengths while improving its targeting and audience engagement YouTube TV while dominant must maintain its leadership by continuing to innovate in advertising capabilitiesThis analysis reveals that while the streaming landscape remains competitive platforms that prioritize advanced targeting brand safety and value communication will continue to drive advertiser investment and growthIntroduction to The Myers Report SurveyThe 2024 Survey of Advertiser and Agency Planners Buyers and Influencers conducted by The Myers Report serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations This comprehensive survey provides actionable insights into how leading advertisingsupported streaming video platforms are performing in delivering value and meeting the needs of their advertising partnersIntroduction to The Myers Report Survey and MethodologyThe 2024 Survey of Advertiser and Agency Planners Buyers and Influencers conducted by The Myers Report serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations This comprehensive survey provides actionable insights into how leading advertisingsupported streaming video platforms are performing in delivering value and meeting the needs of their advertising partners Visit wwwMyersReportscom for additional reports and company analysesPurpose of the SurveyThe Myers Report survey aims toAssess Media Company Value Evaluate how well media organizations align with advertiser and agency priorities including cost efficiency audience targeting brand safety and overall valueBenchmark Sales Organization Performance Highlight how effectively media companies39 sales teams deliver client service communicate value and support advertisers39 needsInform Strategic DecisionMaking Provide advertisers and agencies with datadriven insights to optimize media planning and buying decisionsPromote Industry Excellence Highlight highperforming organizations setting benchmarks for best practices and excellence in the rapidly evolving advertising landscapeSurvey Scope and MethodologyThe Myers Report survey represents input from 550 respondents in October 2024 including advertisers planners buyers and influencers and was conducted in collaboration with the Association of National Advertisers ANA the 4Aamp8217s and leading media agencies The study focuses on 50 media companies including 13 broadcast and cable media companies 16 advertisingsupported streaming video platforms seven digitalsocial platforms four outofhome media sellers and five MVPD distributors evaluating their performance across seven key categories including cost efficiency audience reach brand safety and client serviceRole of The Myers ReportFor over three decades The Myers Report has been a trusted source of intelligence for the advertising and media industry delivering indepth research and insights This survey is an extension of that legacy providing advertisers and media professionals with a clear understanding of competitive performance and opportunities for collaboration and growthThrough its findings The Myers Report empowers decisionmakers with the knowledge to navigate the dynamic media ecosystem and drive greater value in their partnerships with media companies For more information contact jackmediavillageorg

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