New York, NY (April 27, 2020) – To thank those on the front lines of the COVID-19 pandemic, the Ad Council today announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more. The Out There For Us initiative utilizes digital Out Of Home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers. The campaign is an extension of the Ad Council’s ongoing national COVID-19 response efforts and features the new song “Good Job” from fifteen-time Grammy winner and global music icon Alicia Keys.
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